Author: Aakriti Kohli
Author Affiliation: Department of Journalism, Delhi College of Arts and Commerce, University of Delhi
Abstract: This paper seems to understand why and what do audiences seek in watching reruns of popular television shows. Is it because of television programming which relies on tested television shows to ensure high volume of audiences to be delivered to advertisers or do audiences themselves seek particular kinds of pleasure in watching reruns of their favorite shows? Why do we watch what we watch? The paper argues that the production, circulation an d proliferation of television media texts via global economy is an exciting field of cultural enquiry to understand how these media texts are received, re – articulated and re – situated by audiences themselves.
Keywords: television, re-runs, fan practices, modernity, fandom, audiences.